Let’s start with an example of communication skills: they are important for any profession, and you expect any professional to have a decent level. However, excellent communication skills won’t make up for the lack of core expertise. Imagine a plumber who is a great communicator (just look at his sense of humor!), would you still hire him if he was a terrible plumber? Nope.
The same goes for software and visual design — it’s good to have your app looking great, but it won’t make up for the lack of core functionality or bad experience. If I’m comparing two products that are otherwise almost identical, I’ll go with the one that has a better design. But visual design is not a silver bullet — if a product doesn’t function properly, not usable or even worse, does something no one cares about, no amount of special effects will save it. …
Twenty-thirty years ago, when most of the designers were graphic designers, assessing design work was as easy as judging its looks. In most of the portfolios, you’d see the design itself, a brief if you’re lucky, and some community appreciation, whether it’s an award or number of likes on a platform.
With the growing complexity around digital products, it became clear that a lovely image is by far not enough to know if the work is good. We need to know how well it serves customer and business needs, and is it the best solution to customers’ problems in the first place? In fact, how well does the designer know who the customers are? …
Deciding to hire your first start-up designer is not easy, but it’s only the first step in the hiring process. With product design going far beyond “making things pretty” and even “making things usable”, how do you find the right person with the right skill set to help your business grow? From user research to UI design and coding, here’s a short explanation of what to look for in design candidates.
You can play safe and aim to hire a strong generalist, but with everything that is normally required for a typical design vacancy, this will decrease the chances to find the right person and increase the needed budget. …
Out of all the cultures out there, I’ve had the luxury to experience (and survive) both extremes of the decision-making spectrum:
Imagine this: you’re presenting a complex, well thought-through design (which was just updated based on feedback during a usability test). Five minutes into the presentation someone noticed that you used an old 4px border-radius on a button, where he thought everyone agreed to use 5px… Half an hour later you’re still trying to steer the conversation back on track.
Sounds familiar? Apparently, this is so not uncommon that there’s a term for it: meet bike-shedding.
The term is coming from an example of (an imaginary) committee who needed to approve plans for a nuclear power plant and spent the majority of time on unimportant but trivial issues like employee bike shed while neglecting the design of the powerplant itself. …
Sunny November day in beautiful Todra Gorge, my partner is climbing a route and I’m belaying. She takes a fall and next thing I know I’m knocked out, lying on the ground.
It turned out a broken hold caused the fall and landed on my head. It left me with 2 small holes (a few stitches each and a bad haircut for the next 12 months). The interesting part though is that I was wearing a helmet, so it’s easy to imagine the outcome without it.
I shared the story with a few friends and moved on — after all the takeaway is obvious: always wear a helmet. …
My goal here is not to create a comprehensive insight collection guide but rather to highlight a few options for which one has relatively easy access.
Finding the right problem to solve/opportunity to address (often called discovery) is a fundamental step to make sure you’re building valuable products that achieve business goals. Whether it is to optimise conversion rate of a product page, or to increase user’s engagement with your platform, looking at various data is a good place to start.
Roughly speaking, there are qualitative and quantitative research methods, which means you’ll be either looking at data or talking to users in one way or another. First helps you to see what’s happening, second to see why. …
How to understand people better, accept yourself, appreciate differences, stop running around and finally find focus, be brave to push through with your decisions and learn from your mistakes.
by Dan Ariely
Here are the steps:
I organized the steps this way because making sure your product is serving some purpose is essential — it’s the basis. No matter how beautiful UI is or how smooth animations are, if you’re solving the wrong problem, the product won’t fly. …
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