Deciding to hire your first start-up designer is not easy, but it’s only the first step in the hiring process. With product design going far beyond “making things pretty” and even “making things usable”, how do you find the right person with the right skill set to help your business…
Let’s start with an example of communication skills: they are important for any profession, and you expect any professional to have a decent level. However, excellent communication skills won’t make up for the lack of core expertise. Imagine a plumber who is a great communicator (just look at his sense…
Qualitative research is widely discussed and practiced by design teams, but quantitative methods often get overlooked.
Since a lot of product and design work happens on something that didn’t exist before, this makes sense. No product, no users, no data. …
Things to avoid for a successful brainstorm
The principle is old and simple — by bringing more people into ideation, you get more perspectives and a higher chance of solving your problem in a better way. …
Your startup decided to hire a product designer, the kind that not only “crafts beautiful interfaces” but also finds user problems and business opportunities and validates design solutions.
On paper, everybody does precisely that, so how do you evaluate the broad product design skillset? …
Since the introduction of 5 whys, we know how effective asking “why” is to uncover root causes behind a problem. While in theory everybody agrees it’s important, in practice, it is tempting to jump straight into fixing the problem instead. …
While going freelance at the beginning of 2020 turned out to be an absolutely horrible idea (thanks, pandemic), it helped me notice two things about my work. More of my design work happens in Google Docs than in Figma, and I spend more time communicating ideas than coming up with…
As the spectrum of design skills grows — from only visual design 20 years ago to data analysis and user research now — so do the design portfolios and the case studies needed to showcase these skills.
Thousands of near-identical portfolios with near-identical case studies arise. …
Last year’s work with six products at the same time made me realize one thing about feedback. A lot of times it helps, but there’s also a dark side to it. Sometimes it’s just too much. Even excellent feedback can be damaging if it ignores context. …
Here’s a thing no one tells in design schools:
If you’ll choose a design career,
Every day
For the rest of your life
Everybody will have (and probably share) an opinion about what you do.
Feedback might be constructive or not, you might learn to benefit from it or get…
Elena Borisova
Product, data, decision-making, philosophy| Learning from everything that went wrong | Digital Product Designer | elenaborisova.com
