How to combine qualitative and quantitative insights for better product decisions

Elena Borisova
4 min readDec 19, 2021

While qualitative research is widely discussed and practiced by design teams, quantitative methods often get ignored.

Since a lot of product and design work happens on something that didn’t exist before, this makes sense. No product, no users, no data. But whenever you work on an existing product, taking advantage of the data will expand your organization’s understanding of users and ways of informing and validating designs.

Elena Borisova

Combining data and psychology for product and design decision-making | Head of Design at DeepL |