Product discovery — what can we learn from House MD?

But first, what is product discovery?

What does discovery have to do with House’s practice?

Discovery foundation — 4 questions to start with

1. Where do users (or patients) explicitly complain about something?

2. Where does the product fit in users’ lives?

3. Where do we see pattern or anti-pattern? What doesn’t make sense? (House’s equivalent of “run a bunch of analysis”)

4. Where do people use the product in unexpected ways?

We found an issue, what’s next?

Identify possible root causes first
For each cause there could be more than one treatment

Differential Diagnosis

Differential diagnosis, for medicine or product discovery

Start somewhere

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Product, data, decision-making, philosophy| Learning from everything that went wrong | Digital Product Designer | elenaborisova.com

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Elena Borisova

Elena Borisova

Product, data, decision-making, philosophy| Learning from everything that went wrong | Digital Product Designer | elenaborisova.com

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