How to combine qualitative and quantitative insights for better design decisions

Qualitative research is widely discussed and practiced by design teams, but quantitative methods often get overlooked.

Since a lot of product and design work happens on something that didn’t exist before, this makes sense. No product, no users, no data. But whenever you work on an existing product, taking advantage of the data will expand your organization’s understanding of users and ways of informing and validating designs.