PinnedElena BorisovaHow to combine qualitative and quantitative insights for better product decisionsWhile qualitative research is widely discussed and practiced by design teams, quantitative methods often get ignored.Dec 19, 20211Dec 19, 20211
PinnedElena BorisovainThe StartupHiring Your First Product Designer: A No-Nonsense Guide to Product Design SkillsDeciding to hire your first start-up designer is not easy, but it’s only the first step in the hiring process. With product design going…Dec 23, 20201Dec 23, 20201
PinnedElena BorisovainUX CollectiveShould I spend more time on my UI design?Let’s start with an example: communication skills are important for any profession, and you expect any professional to have a decent level…Jun 8, 2020Jun 8, 2020
Elena BorisovaExperimentation denial stages (and how to navigate them)Experimentation (or A/B testing) is a fantastic tool that gives teams confidence in the impact of their improvements and changes.Feb 8, 2023Feb 8, 2023
Elena BorisovaWhy and how to align product design teamsWhen talking about lack of alignment, people immediately think of adding strict processes and rituals to fix the problem — it takes about…Jan 29, 2023Jan 29, 2023
Elena BorisovaUX Bootcamps case studies tell nothing about your product design skillsThis year, I’ve reviewed more than 400 portfolios, a large portion of them from candidates with little or no product design experience…Dec 30, 2022Dec 30, 2022
Elena BorisovaExperimentation guide for product designers and managersHow to stop resisting experimentation and make the most of it.Oct 30, 2022Oct 30, 2022
Elena BorisovaWinning the battle for creativityHave you ever felt the struggle to squeeze in some creative or strategic work time in your busy schedule? How did it work out?Jul 3, 2022Jul 3, 2022
Elena BorisovaProduct discovery — what can we learn from House MD?It’s nearly impossible to find practical examples of what good product discovery is.Apr 24, 2022Apr 24, 2022
Elena BorisovaHow to make complex decisions in product and dev teamsOr why you should stop dot voting on product ideas.Mar 29, 2022Mar 29, 2022