Elena Borisova – Medium

Elena Borisova

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How to combine qualitative and quantitative insights for better product decisions

While qualitative research is widely discussed and practiced by design teams, quantitative methods often get ignored.

Dec 19, 2021

Use both qualitative and quantitative research to build full picture

Dec 19, 2021

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Hiring Your First Product Designer: A No-Nonsense Guide to Product Design Skills

Deciding to hire your first start-up designer is not easy, but it’s only the first step in the hiring process. With product design going…

Dec 23, 2020

Hiring Your First Product Designer: A No-Nonsense Guide to Product Design Skills

Dec 23, 2020

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UX Collective

Should I spend more time on my UI design?

Let’s start with an example: communication skills are important for any profession, and you expect any professional to have a decent level…

Jun 8, 2020

“Customer value over time spent on UI” curve flattens out after a while

Jun 8, 2020

Experimentation denial stages (and how to navigate them)

Experimentation (or A/B testing) is a fantastic tool that gives teams confidence in the impact of their improvements and changes.

Feb 8, 2023

Experimentation denial stages (and how to navigate them)

Feb 8, 2023

Why and how to align product design teams

When talking about lack of alignment, people immediately think of adding strict processes and rituals to fix the problem — it takes about…

Jan 29, 2023

Why and how to align product design teams

Jan 29, 2023

UX Bootcamps case studies tell nothing about your product design skills

This year, I’ve reviewed more than 400 portfolios, a large portion of them from candidates with little or no product design experience…

Dec 30, 2022

UX Bootcamps case studies tell nothing about your product design skills

Dec 30, 2022

Experimentation guide for product designers and managers

How to stop resisting experimentation and make the most of it.

Oct 30, 2022

Observation->Hypothesis->Experiment->Results->Observation cycle

Oct 30, 2022

Winning the battle for creativity

Have you ever felt the struggle to squeeze in some creative or strategic work time in your busy schedule? How did it work out?

Jul 3, 2022

Winning the battle for creativity

Jul 3, 2022

Product discovery — what can we learn from House MD?

It’s nearly impossible to find practical examples of what good product discovery is.

Apr 24, 2022

Product discovery — what can we learn from House MD?

Apr 24, 2022

How to make complex decisions in product and dev teams

Or why you should stop dot voting on product ideas.

Mar 29, 2022

How to make complex decisions in product and dev teams

Mar 29, 2022

Elena Borisova

Elena Borisova

Combining data and psychology for product and design decision-making | Head of Design at DeepL | elenaborisova.com

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